A Belgian Creative Director and Graphic Designer from Antwerp, living in London since 2012. Has extensive knowledge with brand management and over a decade experience working across a range of international organisations.
I’ve worked across Western Europe, North America and Asia with key companies within the luxury fashion, sports and music industries. Key names include - Burberry London, Ozwald Boateng, J.W.Anderson, Tom Dixon, Liberty London, Levi’s and Hennessy.
CLIENTS past & present
SERVICES
• Brand development & rebranding
• brand consulting
• Art direction
• logo & icon design
• brand style guides
• print & packaging
• Digital Design
• website design
My Journey
As of a young age I’ve always been very active, from playing 3on3 street basketball till sundown to playing for the Belgian National Ice Hockey team till the age of 18. I moved to London in 2012 and one of the first things I did was buy a bicycle, this gave me the freedom to explore London on my terms. Since I’m a designer and sit often behind a screen, I make sure that I keep moving, this can be either going for a run or ride on the weekend or going to the gym to work on my cardio and body strength.
The reason why I moved to London in 2012 was because of an opportunity working at Ozwald Boateng on Savile Row as a graphic designer.
I swiftly adjusted to the demands of a small team, taking on diverse responsibilities such as overseeing brand aesthetics, creating packaging design, developing presentations, coordinating freelance designers and photographers, and even embarking on trips to New York and Moscow for fashion week .
In 2013, I started my freelance career at Burberry whilst launching our luxury footwear brand, which we presented during London Fashion Week. Since then, I’ve worked with exceptional companies such as Lanvin, Stella McCartney, Tom Dixon, BMW, and many more. Throughout this path, I worked on my skills as a designer, an art director, photographer, being on set during photoshoots, and directing videos while visiting factories in Italy.
This all with the end goal of fully understanding the process of positioning and growing a business.
“Sander has worked for us for some years as our main freelancer and has shown himself to be extremely versatile, quick to pick up new projects and ready to investigate and trial new software. He is a very fast and conscientious worker and is constantly thinking of new ways to improve the efficiency and speed of working practices for himself and for the team.
Sander works well under pressure and has often gone above and beyond what was expected of him, understanding the demands on the team and supporting as required.
Sander has also trained many of our new starters and other freelancers, with patience and clarity. He has intuitive people skills and has had a great working relationship with all members of the department.
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“Sander has been an amazing asset to our start up. Everytime we come up with an idea Sander will translate our thoughts on screen. Sander’s not only creative at working out the story we want to tell, but also gives suggestions and really shows that he cares about the work he does for us. He’s just a great person to work that flat out delivers. Couldn’t do anything but recommend this guy!
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“Sander is definitely a one of a kind guy. Truly passionate for bringing a story to the people. Understanding what the client wants. Best director I’ve worked with in a long time.
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